PPC stands for pay-per-click, it is a paid advertisement channel of digital marketing. PPC means pay for each click on an ad (example: if you are running an advertisement campaign for your business on Google, you will pay to Google when a user will click on your Ad on Google). PPC is also called CPC (Cost per Clicks) there no difference between PPC and CPC. The cost of per click depends on the platform you are advertising on. If you want visibility on Google Search Engine then you can do PPC and SEO (Search Engine Optimization) activities where PPC is paid mode and SEO is an organic mode of advertisement.

Types of PPC module

There are two modules of PPC, one is fixed cost PPC and second is auction based PPC.

Fixed CPC/PPC

In the case of fixed PPC/CPC, an advertiser deals with a web portal or publisher to run their ad at a fixed cost of per click. There may be a negotiation on click rate.

Auction Based PPC/CPC

When a web portal has lakhs of advertisers who are keen to advertise on the portal then to manage them auction based PPC is the good option. There are some big portals like Google, Facebook, Linked, Twitter, etc. manage their advertisers with this module. They have their own advertising program which is open to everyone where an advertiser creates an account then sets up an ad campaign by creating ad, setting targeting, adding advertising budget and putting a maximum CPC.

These portals show the ad which won the auction and winning an auction depends on various factors like max CPC, Ad Quality, Targeting, and more.

Benefits of PPC?

The main benefit of a PPC campaign is you pay only for clicks. You do not need to pay until you get the result on your advertisement. Pay Per Click channel is good enough if advertisers are looking for instant and targeted users on their website.

When do we need to start PPC?

If you want users to visit your website or any web page which contains detailed information about your product and services then PPC/CPC channel is good enough to choose as your marketing mode of channel.